Greg King

Five Stones

the dip

Just finished reading Seth Godin’s new book, the dip. It’s a small book on a big idea. Here are the highlights:

  • Winners quit all the time. They just quit the right stuff at the right time.
  • Strategic quitting is the secret of successful organizations.
  • In a competitive world, adversity is your ally. The harder it gets, the better chance you have of insulating yourself from the competition.
  • Quit or be exceptional. Average is for losers.
  • Average feels safe, but it’s not. It’s invisible.
  • Yes, you should (you must) quit a product or a feature or a design–you need to do it regularly if you’re going to grow and have the resources to invest in the right businesses.
  • The time to look for a new job is when you don’t need one. The time to switch jobs is before it feels comfortable.
  • Quitting as a short-term strategy is a bad idea. Quitting for the long term is an excellent idea.
  • Quitting when you’re panicked is dangerous and expensive.
  • If you enter a market that’s too big or too loud for the amount of resources you have available, your message is going to get lost. Your marketing disappears, your message fails to spread.
  • How dare you settle for mediocre just because you’re busy coping with too many things on your agenda, racing against the clock to get it all done.
  • If it scares you, it might be a good thing to try.
  • We fail when we get distracted by tasks we don’t have the guts to quit.

June 4, 2007 - Posted by | Leadership

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